one of my favorite logos ever.
And now they're Delta.
...Except on the other side of the plane
That's right up there with the Spartan Golf logo.
Same. I think I was maybe ten or eleven when I was on a Northwest flight, looking down at my napkin when it hit me. I think it was one of the first instances that I realized that graphic design could be so creative, so innovative, and so powerful. It's been one of my favorite logos since I knew what logos were.
Landor Associates, I believe. They've done some crap work, but this is among the very best.
You know, I gott the compass-pointing-northwest, but I literally never saw the "W" before.
I never saw any of that. I don't know what I thought I was looking at.
this blew my mind as a kid