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This is beyond fantastic. Bless the person who created this, and bless my stars for getting out of marketing.
Malign parthenogenesis.
Not that I'm defending this insanity, but the fact of the matter is that the subscription model does not seem to have caught on, and money must be made.
@whangdangdilly absolutely, but it's crazy that there are nearly 1,900 separate firms with their hands on the till. The level of niche information required to stay on top of the game seems completely unattainable.
The article about ad-trackers at the source is the best of all the recent zillion posts on the topic.